India’s leading e-pharmacy platform Tata 1mg has entered a strategic partnership with ClickPost, a logistics‐intelligence company, to automate its medicine‐delivery operations via an AI-driven “Performance-Based Courier Allocation” (PBA) engine. The move marks a technological leap in healthcare logistics, where timely delivery is often crucial for patient care.

Before the partnership, Tata 1mg allocated shipments manually using spreadsheets and manual routing decisions lacking real-time visibility into courier performance. With ClickPost’s AI system, decisions are data-driven: shipment allocation is automated based on live performance metrics such as delivery speed, success rate, reliability and route efficiency.

According to Tata 1mg, the new system delivered about a 10 % faster delivery turnaround in early rollout phases especially impacting high-demand zones and recurring prescription deliveries. This acceleration is significant in the e-pharmacy space, where timely access to medicines can affect treatment adherence and patient outcomes.

Tata 1mg’s AVP of Supply Chain Operations remarked that improved delivery success and speed enhanced customer experience and Net Promoter Score (NPS). ClickPost’s CEO commented that delivering medicines demands a higher standard of precision and reliability, and the collaboration shows how AI can elevate logistics in the health-care supply chain.

For Tata 1mg which manages over 800,000 products and serves millions of customers across India the automation of courier selection and route optimisation forms a key part of its long-term logistics strategy. The move also signals the wider health-tech industry’s shift toward embedding advanced logistics/AI systems to support scale, reliability and patient experience.